Husky® Idylwyld

Case Study:

Transforming Husky in Idylwyld, SK

Client: Husky
Location: Idylwyld, Saskatchewan
Industry: Retail / Gas Station

Challenge

A 60-year-old Husky location in rural Saskatchewan, characterized by its “Retro Petro” design, faced declining sales due to its outdated facilities and lack of a national fuel partner. The site was in dire need of a comprehensive makeover to break the cycle of diminishing returns.

Solution

Thunderchild First Nation commissioned MWA for a total overhaul of the site. Starting with a detailed assessment to define a clear direction, MWA developed a budget to restore the business’s viability. The renovation strategy included:

• Developing a merchandising plan tailored to local demographics.
• Gutting the building for essential upgrades like electrical, HVAC, and security systems.
• Remodeling the exterior for increased natural light and enhancing the fuel canopy and signage for better visibility.
• Adding a walk-in cooler, a new hot-food program, and significant leasehold improvements, including new flooring, ceiling, a manager’s office, fixtures, cash desk, updated washrooms, and fresh paint.

Results

MWA’s comprehensive redesign and renovation led to record-breaking same-day sales, the highest in a decade. The project also achieved:

• A curated product selection.
• A modernized store appearance.
• A partnership with Husky as the national fuel brand.
• The successful acquisition of the ATR designation for White Card benefits, significantly boosting the location’s appeal and success upon its grand reopening.