Loon River Truck Stop

Red Earth, Alberta

Challenge

The Loon River First Nation is located at the central point on the shortest travel route between Edmonton and Yellowknife. The Nation saw the opportunity to create a desirable truck stop facility to attract the steady flow of northern truckers—as Highway 88 is now the fastest way to the Northwest Territories time wise and involves less elevation compared to the route through Peace River. Just as important, the facility needed to appeal to neighbor First Nation communities who would hopefully be regular customers.

Loon River First Nation sought an experienced partner they could trust to guide the entire process: business planning, grant applications, brand partnership negotiations, site preparation, design, construction, staffing, and operational support.

MWA negotiated on behalf of the Nation to bring Esso on board as their project’s fuel provider.

Solution

As the project lead, MWA was involved in all aspects of the development. We drew on the extensive experience of associate Terry Coyes to secure maximum funding through available federal grant programs and Peter Moore on the planning and land development side. Mark was able to attract four national retail brands (Esso, Esso Cardlocks, Mr Sub and Country Style Donuts) as partners, which he saw as crucial to attracting off-reserve business.

To meet the needs of long-haul truckers, the facility was built to include a card lock, private showers, laundry facilities, and rig parking.

To serve truckers, we included 24-hour Esso Cardlocks, showers, and a laundromat.

Results

Within two months of opening, the Loon River Truck Stop has become the highest volume convenience store facility in Peace River Country—shattering all expectations. It is currently employing 30 band members. To ensure the ongoing success of the store, MWA has committed to providing ongoing operational consulting services for the next twelve months to ensure a high quality of execution at all levels of operations.

Mark Walsh has personally been involved with Loon River youth in a mentoring capacity from the beginning, and takes great satisfaction in seeing the opportunities this project has created for this warm and tight-knit northern community.

Inside is a full-service c-store, featuring Mr Sub and Country Style Donuts with drive-thru.