Shell
Hague, Saskatchewan
Challenge
A new 24-hour Shell station had just been built in the community of Hague, Saskatchewan, ideally situated to attract traffic along Highway 11 from Saskatoon to Prince Albert.
Having worked on several successful projects for Shell Canada, Mark Walsh & Associates was contracted to complete the interior design of the store following best practices in merchandising. With the walls in place, the new space required a vision.
What made this store unique was that it was connected to a larger building housing several other businesses. The design called for indoor access between the spaces. The stores would share joint washrooms, and an after-hours security gate was necessary to block off the other businesses when they closed for the day.
MWA designed the coolers to encourage circular traffic flow around the perimeter wall to expose customers to more products.
Solution
MWA served as the design consultant and project manager on behalf of the client.
Responsibilities included:
- Guidance on interior layout and design
- Development of a merchandising plan
- Procurement of equipment and fixtures
- Sourcing of indoor security gate
- Coordination of millwork
- Contract authorization
- Development of a coffee program
- Creation of instore signage
The proposed design with its link to the washrooms and other businesses necessitated some “out of the box” thinking. We turned the challenge into an opportunity, positioning impulse items strategically along the access lane.
A great coffee program is key on a busy highway route …
Results
The Shell has been doing extremely well since opening and business has been brisk. The accessway between stores has proven to be beneficial to the c-store store and the merchandising strategy has proven to be very effective.
… as are clean, inviting restrooms.