Petro-Canada®
Gasoline Alley
A Premier Stop on the QE2: Redefining Gas Station Convenience
Case Study:
Elevating Customer Experience at Petro-Canada, Gasoline Alley
Client: Petro-Canada
Location: Red Deer, Alberta
Industry: Retail / Gas Station and Convenience Store
Challenge
Situated midway between Edmonton and Calgary on the QE2 Highway, Gasoline Alley is a competitive hub for travelers needing to refuel, grab a bite, or take a break. The challenge for the new Petro-Canada station was to distinguish itself amidst fierce competition and become the go-to spot for commuters.
Solution
Mark Walsh & Associates collaborated with architects and designers to create a standout Petro-Canada station focused on superior customer experience. The design emphasized an inviting open concept with wide traffic lanes for easy navigation, aiming to increase spending by making customers feel relaxed. Innovations included:
- A non-elevated cash counter for personal interaction.
- A stylized coffee station for a premium experience.
- LED lighting to enhance product presentation.
- Oversized, touchless restrooms with a waterfall feature for a clean, tranquil impression.
Results
The redesigned Petro-Canada quickly became a favorite stop for QE2 travelers, boasting sales well above average. This success highlights the impact of thoughtful design and customer-centric features in differentiating a business in a competitive market.
The Red Deer Petro-Canada build.
Investment group celebrating the grand opening of the complete Petro-Canada project.
Well designed for flow of customers and ease of shopping.
The popular coffee program we rolled out.
Schedule Your Complimentary Consultation Now
Book a free consultation call today to explore how we can support your business and community aspirations. There’s no commitment required—this is simply an opportunity for us to determine if our services align with your needs.
